The science behind the Cooling Towel is simple and based on the principles of evaporative cooling.
When the Cooling Towel is wet, the moisture spreads evenly throughout the fabric. Then, the product's unique construction, coupled with waving the towel into the air to activate it, circulates the moisture to kick off the regulated evaporation, which keeps the towel cool.
The cooling effect is derived from the construction of the fabric itself and, because the cooling happens without the use of chemicals,the cooling performance will never wash out or degrade over time.